DEMA

Canceled- DEMA Water, Sports, and Travel Festival - Ft. Lauderdale

(Dive Travel Business News - January 31, 2013) -- The Diving Equipment and Marketing Association (DEMA) has announced that it has canceled plans for the Water, Sports and Travel Festival which was originally scheduled for spring of 2013.

According to Tom Ingram, Executive Director of DEMA, “The Water, Sports and Travel Festival could only be conducted with the full support of the diving industry, including dive retailers, scuba manufacturers and training organizations. The cross marketing concept, originally introduced in 2011 at the DEMA Membership Meeting as a way to reach potential new diving customers, was initially embraced by diving equipment manufacturers, dive training organizations and dive travel providers, as well as by associations and companies in the board sports and water craft industries.

Unfortunately, even after several changes to the proposed Festival structure, including prohibiting life support equipment sales by exhibitors, the Festival concept has not generated sufficient support from the diving business community.” read more »

DEMA Launches Diving For Texas Treasure Challenge.

(Dive Travel Business News - April 17, 2013) -- DEMA -- In tandem with Dive Around Texas, DEMA has announced a local diving promotion using DiveCaching (underwater geocaching) to keep divers active and having fun. The “Diving for Texas Treasure Challenge” is a Texas-based in-water game for divers and is designed to help support fun and easy local diving while providing retail businesses with a fun and competitive diving promotion using DiveCaching. read more »

Diving Industry Professionals Gather to Strategize Future Growth at 2020 Vision Sessions

(Dive Travel Business News - Wednesday January 23, 2013) --The Diving Equipment and Marketing Association (DEMA) has been conducting 2020 Vision brainstorming sessions in several locations during 2011 and 2012 and additional sessions are planned for 2013. Conceived as a means by which DEMA Member input could help steer the direction of the Industry and Association, information from the DEMA 2020 Vision Sessions are part of the strategic planning process used by DEMA’s Board of Directors.

Ideas and priorities from these brainstorming sessions help the Board understand the needs of Members on the ground. It is from these sessions that ideas such as the owner and employee health insurance program and the worker’s compensation insurance program, both open to DEMA Members, originated. read more »

DEMA Association Releases Results from DEMA Show 2012 in Las Vegas

(Dive Travel Business News - December 14, 2012) -- DEMA Show 2012 has released its show results. The recent dive industry trade show welcomed more than 9,800 pre-qualified dive professionals who registered for DEMA Show 2012, and 600+ exhibiting companies who made DEMA Show successful. The sold out trade-only show was held at the Sands Expo and Convention Center in Las Vegas, Nevada from November 14-17, 2012. read more »

SeaLife's AquaPod offers Better Buffer Zone and Natural-Looking Self-Portraits.

(Dive Travel Business News - November 14, 2012) -- SeaLife®, a leader in underwater photographic equipment, has introduced its new AquaPod Underwater Camera Monopod. The AquaPod adds 18 to 53 inches to your reach both above and below the waterline, for better images and videos - while providing an extra buffer zone when photographing potentially dangerous sea creatures.

Compact and lightweight for easy use and portability, the SeaLife AquaPod also features a self-image mirror built into the base of the monopod head, that produces more natural-looking self portraits with ease. The AquaPod features a rubberized grip for a solid secure hold, and a lanyard with a security clip. The base of the main tube is also threaded to accept a 1/4-20 screw for attachment to a plethora of photographic accessories and stands. read more »

Keith and Karin Sahm Join Sunset House, Grand Cayman

New GM Team at Sunset House Grand Cayman

(Dive Travel Business News - November 5, 2012) -- Grand Cayman's Hotel "For Divers, By Divers," Sunset House has recently announced its new management team: Husband and wife dive industry veterans Keith and Karen Sahm have joined this long-established dive resort as “on-property” Co-General Managers.

Karin Sahm takes on a wide range of responsibilities at the renowned Cayman Islands dive resort including management of Staff, Housekeeping and Finances. With over 18 years work experience at PADI and PADI Travel Network, Karin will also head up the hotel's Group Travel/Reservations department with a special focus on dive retailers and dive wholesalers. read more »

DEMA Expands to New Social Media Platforms

(Dive Travel Business News - October 1, 2012 ) -- DEMA has shut down its current “DEMA Assn” Facebook page and switched to a new Facebook page, “DEMAorg”. All “DEMA Assn” Facebook followers are encouraged to "Like" the new “DEMAorg” Facebook page so as not to miss out on any important news or information.

“We use the handle ‘DEMA Org’ on most other social networks and decided to make the switch on Facebook to create some consistency amongst all of our profiles and pages,” explained Nicole Russell, DEMA Managing Director. “We expect this should help the Industry professionals connect with DEMA and other professionals more easily as they move amongst different social media platforms.” read more »

DEMA Invites Industry to 2020 Vision Brainstorming

(Dive Travel Business News - May 25, 2012) -- DEMA’s 2020 Vision brainstorming sessions were conceived as a way to get member input on the future needs for the diving industry which could be utilized by the DEMA Board of Directors as strategic plans are made for the future of the diving industry, and have been conducted in several locations this year. In order to keep up with the changing needs for recreational diving DEMA is actively soliciting industry member’s input so that DEMA can be both proactive and responsive to the needs of Members.

These sessions help the DEMA Board formulate future purpose, plans and programs as the industry evolves and moves into the future. Input from Members is valuable in formulating strategic plans for the association to assist in providing what is needed by the industry.

These sessions have generated lots of interesting discussions about the industry and the needs of dive businesses everywhere as well as how to meet those needs. read more »

DEMA Vision 2020 continues at The Scuba Show, Long Beach CA

(Dive Travel Business News - April 25, 2012) -- In 2011, DEMA and industry professionals from around the world came together to brainstorm about the future of the diving industry. From these brainstorming sessions, key action items were determined as outlined below.

Now, in 2012, DEMA is now asking for the industry's ideas on how we can implement these items: read more »

Skin Diver Magazine Co-Founder Chuck Blakeslee Passes

(Dive Travel Business News - April 29, 2012) -- Co-founder of Skin Diver Magazine, Charles Blakeslee died April 17, 2012, in Nevada City after a short illness. Chuck was born October 29, 1925, in Manitou, OK and lived with his family in southwestern Missouri before moving to Southern California when Chuck was 13. He attended Lynwood and Clearwater junior high schools then Compton High School and Compton Junior College. read more »