online habits

(Dive Travel Business News - April 23, 2010) -- PhoCusWright's Social Media in Travel: Traffic & Activity is the market research firm's latest study of the travel market published in April 2010.  The study provides a detailed examination of the role of online social media in travel. The study outlines the impact of social media on major online travel categories, and the implications for travel companies that wish to tap the potential of this highly dynamic form of traveler behavior.

"We're in a really interesting period of upheaval and chaos within the interface between travel suppliers and travelers," said Douglas Quinby, senior director of research at PhoCusWright and author of that group's new study. read more »