Gap Adventures

(Dive Travel Business News - September 26, 2011) -- Travel blogs have become widespread in the last five years due to plethora of experiences and specialist areas available amongst the travelling public and writers. Blogs have also become an important tool for travel companies,particularly within the social media arena and the need for content-driven interaction.

Such is the blog’s significant growth in recent years that conferences dedicated to the subject are held annually, with even WTM getting in on the act this year in its Social Travel Mart fringe conference. But while we leave the discussion to those involved, travel companies are waking up to the power of blogs and the personal edge it can give a brand. read more »

(Dive Travel Business News - September 29, 2011) -- Toronto-based tour operator Gap Adventures has changed its name to G Adventures, following a June copyright-infringement ruling in a suit brought by clothing giant Gap Inc.

In a June 24 decision in U.S. District Court for the Southern District of New York, Judge Alvin Hellerstein ruled in favor of Gap Inc. on trademark infringement, saying, "Gap Adventures has used similar marks in commerce such that there is likelihood of confusion."

Four days after the ruling, Gap Adventures founder Bruce Poon Tip called the decision "unfounded" in a letter to the industry, and the company said it would appeal the decision. However, in a letter to the industry dated Sept. 27, Poon Tip announced a change in the company name, with no mention of the lawsuit. read more »