Diving Equipment & Marketing Association

Dive Travel Business News - December 20, 2011) -- More than 9,000 pre-qualified diving professionals registered for DEMA Show 2011, which was held at the Orange County Convention Center in Orlando, FL from November 2nd to 5th.  DEMA Show 2011 encouraged attendees to find new direction by providing hundreds of exhibits, products, services, educational sessions and more.  Opening day commenced at 10:00 am on November 2nd with more than 6,400 opening day attendees, including buyers, travel buyers, instructors and other diving professionals from all over the world. read more »

(Dive Travel Business News - October 29, 2011) -- The television team from Another Shade of Blue with Ty Sawyer will be attending the DEMA (Dive Equipment Manufacturing Association) convention, November 2nd through November 5th. The ASOB sales team is offering a discount of $25,000 to destinations throughout the world that are interested in advertising their island, resort or destination via a beautifully produced television series with a legend in underwater photography, Ty Sawyer, serving as the host. The sales team will be looking for outstanding dive related companies to be product placement sponsors for their second season. A very lucrative sponsorship opportunity for worldwide recognition of dive related products is being offered.

"Another Shade of Blue with Ty Sawyer" is nationally televised in the United States on Tuff.TV and broadcast on the internet on KoldCast TV. Another Shade of Blue is in negotiations to be broadcast in over twenty countries next year. read more »

(Dive Travel Business News - December 1, 2011) -- Scuba Schools International (SSI), the premier education and business support company came to DEMA to reinforce and build on its new business model for the recreational sport diving industry – Swim, Snorkel, Scuba.  SSI advises the industry on some of its strategies for success here:

Swim, Snorkel, Scuba Model – The idea of a swim, snorkel, scuba model is keeping customers involved for life. Start them out young in swim, brand them to your business and the love of water, graduate them to Snorkel or Scuba Rangers, then to Freediving or Open Water Diver, Specialties and Xtended Range diving. Check into the new standards and exciting changes that Mike Ange has brought to SSI TXR and how this well-rounded range of products can extend the time customers stay in diving. read more »

(Dive Travel Business News - November 3, 2011) --- Known for its cornerstone trade-only event "DEMA SHOW", the Diving Equipment & Marketing Association (DEMA) announced its leap into the consumer show arena today at the annual DEMA Member Meeting and Update held at DEMA Show 2011. Executive Director Tom Ingram announced that the "Be A Diver Adventure Sports Festival" will be a city-wide consumer event that will take place April 26-28, 2013, in Fort Lauderdale Florida. The Festival will be an annual event.

Described as a "celebration of diving, adventure sports, water sports and outdoor lifestyles", DEMA's first consumer event will be designed to engage current divers, lapsed divers and potential divers, and will include events, music, exhibits, seminars and other activities to promote diving and attract the attention of lifestyle sports enthusiasts. read more »

(Dive Travel Business News - October 17, 2011) -- Industry professionals with appropriate credentials can still register for the upcoming DEMA Show 2011 to be held this November 2-5 in Orlando, Florida at the Orange County Convention Center (North Hall) in Orlando, Florida. For a complete list of registration choices, including options as low as US$40 per person for DEMA Members (Non-Member options start at US$60) visit DEMA SHOW.

DEMA SHOW 2011 housing options are still available in the show's Official Hotel Block. Two new housing options, Homewood Suites and Embassy Suites, have been added to accommodate attendees still needing to book a reservation. Complimentary shuttle service to and from the North Hall of the Orange County Convention Center will be offered to all DEMA Show 2011 Official Hotel Block participants.  Visit Official DEMA Show 2011 Housing. read more »

(Dive Travel Business News - September 22, 2011) - The Annual Diving Equipment & Marketing Association Member Meeting and Update will be held at the DEMA Show on Thursday November 3, 2011 at the Orange County Convention Center, Room N310E from 8:30 AM - 9:45 AM.

DEMA invites both members and non-members to this event to learn the latest information about the Association's activities during the last year and planned projects for 2012.  A complimentary Continental style breakfast is included. The meeting provides an opportunity for industry professionals to meet current DEMA Board Members, candidates for the 2012 Board of Directors Election and DEMA Staff. read more »

(Dive Travel Business News - May 29, 2011) -- The Diving Equipment & Marketing Association (DEMA) recently released a new in-water game called “DiveCaching.” DiveCaching is an underwater game for snorkelers and certified divers that is designed to keep divers active locally while promoting more diving.

DiveCaching combines basic diving skills with underwater navigation and underwater search techniques to find a hidden DiveCache - a hidden underwater container, or "cache" filled with "goodies." DiveCaches can be hidden in almost any underwater environment, and the visibility, temperature and other diving conditions are part of the challenge of hiding and finding a cache. read more »

(Dive Travel Business News - May 24, 2011) -- The Diving Equipment and Marketing Association invites industry members to a strategic visioning session in Long Beach on Sunday June 5, 2011 from 8:00 am to 10:00 am at the Long Beach Convention Center in Long Beach, California, in conjunction with Scuba Show 2011.

Held by the DEMA Board of Directors and lead by Tom Ingram, DEMA's Executive Director, "Moving Toward 2020: Developing a Strategic Vision for the Recreational Diving Industry" is series of brainstorming sessions with industry members that began with two sessions held at the Beneath the Sea Dive & Travel Show in March 2011. DEMA has been seeking industry input on the direction of the diving industry for the next 10 years. "Where is the recreational diving industry headed? How do we grow? What challenges lie ahead? What challenges us now?" are just some of the questions requiring the input of Dive Industry professionals. read more »

Dive Travel Business News - March 27, 2011) -- Continuing to demonstrate its value as a new customer acquisition tool and a diving awareness program, DEMA's Be a Diver Pool kicked off 2011 with a big splash at all of its first quarter pool stops. DEMA's Big Wave Dave Reidenbach and DEMA Member retailers who were on-site with the Be A Diver Pool, educated attendees about the ease of learning to dive, and why diving is a fun and family-friendly activity. As a result, thousands of dollars in scuba class signs-up and multiple broadcast coverage spots were generated in the first quarter of 2011. read more »

(Dive Travel Business News - December 3, 2010) -- Retailers and Operators have been given a new tool to bridge the gap to divers’ travel needs with the launch of CLICKnDIVE.com, the first and only online portal to help divers plan their next local scuba dive or dive vacation.  CLICKnDIVE.com was introduced at the annua Diving Equipment & Marketing Association (DEMA) Trade Show in Las Vegas in November 2010.  

CLICKnDIVE.com is a subsidiary of Associated Oceans, LLC. a privately-held Miami-based company with veteran principals & management, connects Divers through Retailers to Resorts, Live Aboard and Local Charter Boats. CLICKnDIVE is a fully automated online booking/integrated point of sale system that captures the diver at the point they make the reservation and take them to the point of diving.  CLICKnDIVE will also serve as the data warehouse for all the subsequent components of this solution.  For each registered diver, CLICKnDIVE will capture and retain a diver profile, certification levels, each dive reservation and the details of each excursion. read more »