(Dive Travel Business News - May 25, 2011) -- A joint project to develop tourism links between Cuba and Mexico could open the U.S. tour market to the Caribbean islands in the form of vacation packages that combine Mexico and Cuba.
The decision by Cuba and Mexico to work together to promote vacations that combine both countries was unveiled at Cuba’s recent 31st International Tourism Fair in Cuba (FITCUBA 2011). FITCUBA is Cuba’s annual international trade event, attracting travel agents and tour operators from 40 countries, including Western Europe and Canada – but not the U.S.
Cuba is the Caribbean’s third most popular destination, according to Cuba’s tourism ministry, and that’s without benefit of travel from the destination’s number one travel market – the U.S. The U.S. market accounts for more than half of the Caribbean’s annual vacation visitors.
At least one American proponent of opening U.S. travel to Cuba sees the joint promotion with Mexico as a foot in the door for American travelers. read more »