(DiveTravelBusinessNews.com - Nov 21, 2009) -- While many industry watchers conjecture that the Internet will take over the traditional travel industry with online booking engine companies, more than 75% of the 2700+ travel industry respondents to a new travel industry study believe travelers want personal service and won't all be booking online.
According to the new research, conducted by Amadeus, what the Internet is doing is producing increasingly well-informed travelers who do significant online research before they book a trip. These travelers also share their personal travel expertise through blogs, discussion forums, social networking sites like Facebook and personal travel reviews found at sites like TripAdvisor. Some report their experiences on-the-fly via their Blackberry or nearby Internet Cafe. This emerging segment, dubbed the "Amateur-Expert Traveler," is more knowledgeable, more adventurous and more likely to thrive in an emerging economy than ever before, Amadeus says. read more »