News articles in Shows & Events

Canceled- DEMA Water, Sports, and Travel Festival - Ft. Lauderdale

(Dive Travel Business News - January 31, 2013) -- The Diving Equipment and Marketing Association (DEMA) has announced that it has canceled plans for the Water, Sports and Travel Festival which was originally scheduled for spring of 2013.

According to Tom Ingram, Executive Director of DEMA, “The Water, Sports and Travel Festival could only be conducted with the full support of the diving industry, including dive retailers, scuba manufacturers and training organizations. The cross marketing concept, originally introduced in 2011 at the DEMA Membership Meeting as a way to reach potential new diving customers, was initially embraced by diving equipment manufacturers, dive training organizations and dive travel providers, as well as by associations and companies in the board sports and water craft industries.

Unfortunately, even after several changes to the proposed Festival structure, including prohibiting life support equipment sales by exhibitors, the Festival concept has not generated sufficient support from the diving business community.” read more »

One Billionth International Traveler, underscores Sustainability as a core component of Successful Travel Business Models.

(Dive Travel Business News - April 2, 2013) -- Despite a year of global economic uncertainty, more than a billion tourists managed to travel outside their countries' borders in 2012, according to statistics released by the United Nations World Tourism Organization (UNWTO). The figure marks a new record for international tourism -- a rise of 20 million tourists over 2011 and the first time the number has hit a billion.

Travel & Tourism, one of the world’s largest industries, outperformed the global economy in 2012 and grew faster than many other notable industries such as manufacturing, financial services, communications and retail.

According to the World Travel & Tourism Council’s (WTTC) economic research, in 2012, Travel & Tourism grew its total contribution to GDP by 3% to US$6.6 trillion in GDP (a rise of US$500 billion year-on-year) and increased its number of jobs by five million to 260 million. For the first time, one in every 11 jobs in the world is now supported by Travel & Tourism. read more »

DEMA Launches Diving For Texas Treasure Challenge.

(Dive Travel Business News - April 17, 2013) -- DEMA -- In tandem with Dive Around Texas, DEMA has announced a local diving promotion using DiveCaching (underwater geocaching) to keep divers active and having fun. The “Diving for Texas Treasure Challenge” is a Texas-based in-water game for divers and is designed to help support fun and easy local diving while providing retail businesses with a fun and competitive diving promotion using DiveCaching. read more »

Diving Industry Professionals Gather to Strategize Future Growth at 2020 Vision Sessions

(Dive Travel Business News - Wednesday January 23, 2013) --The Diving Equipment and Marketing Association (DEMA) has been conducting 2020 Vision brainstorming sessions in several locations during 2011 and 2012 and additional sessions are planned for 2013. Conceived as a means by which DEMA Member input could help steer the direction of the Industry and Association, information from the DEMA 2020 Vision Sessions are part of the strategic planning process used by DEMA’s Board of Directors.

Ideas and priorities from these brainstorming sessions help the Board understand the needs of Members on the ground. It is from these sessions that ideas such as the owner and employee health insurance program and the worker’s compensation insurance program, both open to DEMA Members, originated. read more »

Our World Underwater 2013 Announces Film Festival Line-Up.

(Dive Travel Business News - Monday December 24, 2012) -- The Our World Underwater Dive & Travel Expo has announced its film festival line up for the 2013 edition of this popular U.S. dive show. For 43 years, the Our World-Underwater Dive & Travel Expo, the largest dive show in the Midwest, has produced some of the finest scuba diving based film festivals in the country and 2013 will be no exception. read more »

DEMA Association Releases Results from DEMA Show 2012 in Las Vegas

(Dive Travel Business News - December 14, 2012) -- DEMA Show 2012 has released its show results. The recent dive industry trade show welcomed more than 9,800 pre-qualified dive professionals who registered for DEMA Show 2012, and 600+ exhibiting companies who made DEMA Show successful. The sold out trade-only show was held at the Sands Expo and Convention Center in Las Vegas, Nevada from November 14-17, 2012. read more »

Women Divers Hall of Fame Announces Class of 2013.

(Dive Travel Business News - November 13, 2012) -- Dedicated to recognizing and honoring the contributions of women divers, the Women Divers Hall of Fame™ (WDHOF) has selected seven new Members who will constitute the Class of 2013. Announced at this week's DEMA Show 2012, the inductees are: Simone Melchior-Cousteau, Mary Connelly, Lynn Costenaro, Tova Harel-Bornovski, Lynn Rodriguez, Becky Kagan Schott and Georgann S. Wachter.

These extraordinary women will be officially inducted into WDHOF on March 23, 2013 at the Beneath the Sea (BTS) Awards Banquet in Secaucus, New Jersey. The following summary provides a glimpse into the exciting and diverse backgrounds of the newest class of WDHOF members: read more »

Dive Around Texas 2012

(Dive Travel Business News - October 8, 2012) -- On Sunday, October 7, 2012, the Fourth Annual Dive Around Texas Challenge welcomed over 105 divers to its elite membership. Divers gathered from all over the State of Texas on the banks of the San Marcos River to recognize those divers that registered and completed at least 12 divers since January 1, 2012.

Dive Around Texas 2012 challenges divers to sign up with a participating Dive Retailers (over 35 Retailers in Texas) and start diving. Upon signing up they receive an event T-shirt and a brochure from Texas Parks & Wildlife titled "Scuba Diving 101" that lists many of the great spots in Texas to dive. Texas offers lakes, rivers, quarries, the Gulf of Mexico and even a Missile Silo. read more »

Our World Underwater Reaches the Dive Marketplace Through Texting to Attendees

(Dive Travel Business News - October 18, 2012) -- The popular and long-running Chicago dive show Our World Underwater, will soon be offering show news through text broadcasts to supplement its standard consumer outreach. The new text information system will help provide instant show information and event updates to interested divers and show attendees.

Patrick Hammer, co-producer of the 43rd annual Our World Underwater says the new text information system is a response to a changing diving marketplace where traditional communications such as email are becoming increasingly ineffective. By embracing new technology, the Our World Underwater Show is able to provide better information to attendees with a series of instant text messages offering show updates and more. To receive free updates, text SCUBAEXPO to 90210 read more »

Water, Sports & Travel Festival Marketing Plan to DEMA Members.

(Dive Travel Business News - October 24, 2012) -- The 1st annual Water, Sports & Travel Festival, taking place April 26-28, 2013 at the Greater Ft. Lauderdale/Broward County Convention Center in Florida, is a new consumer event hosted by the Diving Equipment & Marketing Association to showcase industry members while reaching out to new markets. DEMA Members now have exclusive access to view the marketing plan and use it as a template to develop their own in-house marketing plan. DEMA Members can Log In at the DEMA website to view the plan under Industry Programs » Water, Sports & Travel Festival » Festival Marketing Plan and learn more about the Festival. read more »