News articles in Media & Consulting

Global Social Network brings Divers and Dive Pros Together.

(Dive Travel Business News - January 25, 2012) -- For dive travel professionals looking to grow their business by expanding their social networks, DiveBuddy.com is a fun and viable option. A global online scuba community, DiveBuddy.com began in 1998 as a simple listing service for scuba divers who needed a dive buddy. Founder and Member #1, Greg Davis bought the domain name and created the website in 2006 when his dive buddy Dad moved away, and he needed a new dive buddy. Today, the social networking site has over 17,000 registered scuba divers from all over the world.

Scuba divers use DiveBuddy.com to: read more »

Dive The World Magazine Launches 1st Edition

(Dive Travel Business News - January 24, 2012) -- In an era where the iPad and other mobile media platforms threaten the printed magazine’s very existence, it might be considered a daring endeavour to launch a new and ambitious dive magazine.
The International Dive Magazine Dive The World has done just that with the launch of its first edition. read more »

EGA Group Unveils Innovative GAME Plan for Dive Travel Suppliers

EGA Group Team helps market Dive Travel Professionals

(Dive Travel Business News - May 30, 2011) -- The EGA Group recently released details of its GAME Plan marketing and advertising program. The Group Advertising and Media Exposure (GAME) Plan is designed to combine a variety of promotional elements into a comprehensive and targeted strategy, EGA Group officials have made the GAME Plan an option most travel operators and destinations can’t afford to overlook.

According to EGA Group President Ernie Arellano, “The GAME Plan originated as a way to help our resort and travel clients maximize their marketing efforts. We give GAME Plan participants the best exposure available while also saving them time and money. It’s the best way for our clients to ‘up their game’ – literally.”

Arellano said the GAME Plan concept is simple. Working together with major industry media outlets including Sport Diver magazine, Scuba Diving magazine, Dive Training magazine and others, the EGA Group secures premium advertising placement that offers maximum exposure at a huge savings to GAME Plan participants. read more »

Another Shade of Blue w/ Ty Sawyer

(Dive Travel Business News - October 29, 2011) -- The television team from Another Shade of Blue with Ty Sawyer will be attending the DEMA (Dive Equipment Manufacturing Association) convention, November 2nd through November 5th. The ASOB sales team is offering a discount of $25,000 to destinations throughout the world that are interested in advertising their island, resort or destination via a beautifully produced television series with a legend in underwater photography, Ty Sawyer, serving as the host. The sales team will be looking for outstanding dive related companies to be product placement sponsors for their second season. A very lucrative sponsorship opportunity for worldwide recognition of dive related products is being offered.

"Another Shade of Blue with Ty Sawyer" is nationally televised in the United States on Tuff.TV and broadcast on the internet on KoldCast TV. Another Shade of Blue is in negotiations to be broadcast in over twenty countries next year. read more »

Scuba Sport Magazines Hits Stands, Online Version Available

(Dive Travel Business News - January 5, 2012) -- The bi-monthly scuba diving/underwater lifestyle magazine that made its debut at the 2011 DEMA show in Orlando, Florida hit news stands at 200 participating dive centers in three countries on December 23, 2011. While Scuba Sport Magazine focuses on diving destinations, diving news, equipment and issues, the magazine finds a niche with the non-diver. At the end of every destination article about activities to engage non-divers while their significant others are out on the dive boat. read more »

Introducing DIVE TRAVELER - A New Revolution in Dive Media

(Dive Travel Business News- October 11, 2011) -- The world of dive media is about to change. Launching in early November, Dive Traveler is a digital magazine idea so revolutionary that it will redefine the way you think about the media content experience. Dive Traveler is a global, multi-platform, mobile media-based magazine app, an eMag, which is defined by the user for the user. And Dive Traveler delivers information and new content to the user every day. It´s the world’s first 365-day, personalized magazine experience. read more »

Gaps in the Diving Industry's Approach to Snorkeling Activities

(Dive Travel Business News - December 20, 2011) -- The Snorkeling Trap, an informative article from Marine Marketing and Consulting, outlines potential risks in running snorkeling activities. The article is available for free at the Marine Marketing & Consulting website. The Snorkeling Trap is based upon a snorkeling fatality case that recently went to trial. This unexpected accident, and the litigation that surrounded it, reveals possible gaps in how the diving industry approaches snorkeling excursions. The article provides valuable insight for industry professionals who run snorkeling outings. read more »

Into The Drink into its third season in 2012.

(Dive Travel Business News - December 27, 2011) -- The popular scuba diving television series Into The Drink is heading into its third season in 2012. The ground-breaking adventure program set new standards for excitement and exploration when it first premiered on HDNET. The entire first season has been packaged in a three-disc DVD box set.

According to show creator Randy Harris, “The first season set the bar that the entire crew has worked to match in subsequent seasons. We travel throughout the world exploring not only some of the most pristine diving destinations on the globe, but we also show some of the unique topside and cultural experiences found in these places. Throw in a bit of humor and colorful characters and you have Into The Drink, Season 1.” The DVD Box set is available for $29.95.

Season 1 of Into The Drink features all 13 episodes and a bonus disc with surprise footage never before released on DVD. Episodes include:
• Turks & Caicos, Parts I & II
• Honduras, Parts I & II read more »

Diveboard.com Launches 1st Online Scuba Logbook

(Dive Travel Business News - December 23, 2011) -- In response to a survey of 2355 scuba divers conducted by Diveboard.com in 2011, between April and June 2011, Diveboard.com has created a free online scuba logbook for divers of all skill levels.

Built by a team of scuba fans, Diveboard.com is a free online service that addresses the wants and needs of divers illustrated in the survey: Divers to save and share scuba memories in a fun and educational way; Diveboard helps scuba divers get involved with the scientific community and contribute to watch the evolution of the marine ecosystem as well as making diving safer; Diveboard enables scuba divers, through fellow divers’ past experiences, to discover new spots and species and to plan their next scuba trips effectively. read more »

Dive Industry Association Celebrates 10 Years Serving Dive Professionals

(Dive Travel Business News - January 6, 2012) -- Founded in 2001, the Dive Industry Association recently celebrated 10 years as a Marketing and Trade Association dedicated to "Building a Better Industry, One Member at a Time."

More than 294 Dive Businesses and Individuals have joined this association to help promote their businesses and grow the diving industry.

DIA's goals are to unite the Industry to a common purpose of sustainable growth for the industry, promote Professional Development within its Membership, generate maximum marketing exposure and increase business opportunities for its Members.

While many businesses may be members of one or more associations*, DIA is another networking collaboration that's proving its ability to put Members in front of qualified people and opportunities. Dive trade who are interested in expanding their market reach and fine-tuning their businesses should seriously consider joining DIA: read more »