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Maduro Dive Fanta-Seas Launches Free Online Tool for Dive Travel Sellers

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Maduro Dive Fanta-Seas Launches Free Online Tool for Dive Travel Sellers

(Dive Travel Business News - January 26, 2012) --  Maduro Dive Fanta-Seas has launched a new, free online application called PAW, which is available for industry pros to review online. PAW stands for Profit Application Widget and was designed to provide dive travel distributors a proven method to enhance profits on individual dive travel sales, merchandise while maintaining complete control of their clients and retaining customers on their own website at all times.

According to Debran Nielsen, Dive Trafvel Specialist with Maduro Dive Fanta-Seas, the initial comments from distributors that added PAW to their website have been overwhelmingly positive.  Beta-testers of PAW said they are realizing more profits from travel, instruction and equipment sales. Fresh content and new specials are motivating clients to return more frequently to the distributor's website. read more »

Global Social Network brings Divers and Dive Pros Together.

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Global Social Network DiveBuddy.com brings Divers and Dive Pros Together.

(Dive Travel Business News - January 25, 2012) -- For dive travel professionals looking to grow their business by expanding their social networks, DiveBuddy.com is a fun and viable option.  A global online scuba community, DiveBuddy.com began in 1998 as a simple listing service for scuba divers who needed a dive buddy.  Founder and Member #1, Greg Davis bought the domain name and created the website in 2006 when his dive buddy Dad moved away, and he needed a new dive buddy. Today, the social networking site has over 17,000 registered scuba divers from all over the world.

Scuba divers use DiveBuddy.com to: read more »

New Media Channels for Aggressor and Dancer Fleets

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New Media Channels for Aggressor and Dancer Fleets
(Dive Travel Business News -- September 18, 2011) -- Aggressor Fleet and Dancer Fleet have launched two new online media channels: Aggressor.TV and Dancer Fleet.TV  deliver instant access to streaming high definition footage on all eighteen yachts and destinations. The media sites offer two to six minute videos that are available to view every day through links to each yacht and destination. Dedicated streaming media servers provide the ability to add new footage on a regular basis giving viewers the latest action from each of the two Fleets' destinations.
 
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DiveCenterTravel.com helps Dive Centers Promote Dive Travel

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(Dive Travel Business News - April 23, 2010) -- Dive centers in the U.S. have a new channel to help promote their dive trips to a larger audience. DiveCenterTravel.com allows local dive stores to list their upcoming dive trips along with trip details to reach divers who may not otherwise know about the dive store or the trips offered.

DiveCenterTravel.com is the largest online database of upcoming dive trips hosted by dive stores across the U.S. The new website allows divers from across the U.S. to quickly and easily search for upcoming dive trips based on departure airport (if airfare is included), dive destination, and/or trip dates in one convenient location on the web. The information is available free of charge to divers who routinely visit DiveCenterTravel.com.

 In addition, divers may sign up for a bi-weekly newsletter of all upcoming trips meeting their departure requirements and dive store promotions.

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PhoCusWright Tracks Travelers' Online Habits

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PhoCusWright Travel Research Studies

(Dive Travel Business News - April 23, 2010) -- PhoCusWright's Social Media in Travel: Traffic & Activity is the market research firm's latest study of the travel market published in April 2010.  The study provides a detailed examination of the role of online social media in travel. The study outlines the impact of social media on major online travel categories, and the implications for travel companies that wish to tap the potential of this highly dynamic form of traveler behavior.

"We're in a really interesting period of upheaval and chaos within the interface between travel suppliers and travelers," said Douglas Quinby, senior director of research at PhoCusWright and author of that group's new study. read more »

Travelhorizons Survey Studies Social Media and Travelers

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TravelHorizons Survey Reveals Social Media Impact on Travel Plans

(DiveTravelBusinessNews.com -- February 2, 2010) -- The results of the most recent travelhorizons survey, co-authored by Ypartnership and the U.S. Travel Association, reveal how new forms of social media have influenced consumer choice when it comes to evaluating and purchasing travel services.

According to the nationally representative survey of just over 2,200 U.S. adults, conducted in October 2009, almost six out of 10 (59 percent) of active travelers have visited a social networking site. Their most popular activities while on these sites include uploading photos/videos (49 percent) and rating products or services (46 percent). Roughly one-quarter have visited a chat room and/or posted content to a blog. Nearly half (46 percent) check new postings to their site(s) at least once a day. read more »

PhoCusWright Study Results on Travel Distribution

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(May 20, 2008 - Modern Agent) -- Last month PhoCusWright released the Travel Agency Distribution Landscape report, which describes agents today as a large, dynamic opportunity in the market. And that comes from an organization which has, until now, mostly focused on online travel.

PhoCusWright says that while the Internet has been a significant area of growth and central driver of change in travel distribution over the past decade, the traditional travel agency segment remains significant, compelling, and deserving of careful study and consideration. According to the report, U.S. travel agents sold $110 billion in 2006, representing 41 percent of the total $266 billion travel market. The report says agents sold $107 billion, or 38 percent of the market in 2007, and projects that agency sales will be 33 percent of the total market by 2009. Yes, that’s a drop, but the report notes specifically that the rate of share loss has slowed. read more »

Fiji Partners with Sport Diver Magazine

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(Dive Travel Business News - May 30, 2008) --The Fiji Islands Visitors Bureau Americas is partnering with Sport Diver Magazine to produce a virtual destination tour of Fiji, which will launch next month. The Bureau has identified the dive market as one with significant opportunities for Fiji and has identified the online medium as one representing a cost effective and comprehensive way of reaching this market.

The tour will be supported by an online marketing program, which will include the following key elements: Virtual Fiji Me destination tour during a 12-month period; Enhanced e-brochure for 12 months; Homepage leader board banner for two months; homepage lead feature for two months and an E-newsletter program. read more »