News articles in Dive Trade

Canceled- DEMA Water, Sports, and Travel Festival - Ft. Lauderdale

(Dive Travel Business News - January 31, 2013) -- The Diving Equipment and Marketing Association (DEMA) has announced that it has canceled plans for the Water, Sports and Travel Festival which was originally scheduled for spring of 2013.

According to Tom Ingram, Executive Director of DEMA, “The Water, Sports and Travel Festival could only be conducted with the full support of the diving industry, including dive retailers, scuba manufacturers and training organizations. The cross marketing concept, originally introduced in 2011 at the DEMA Membership Meeting as a way to reach potential new diving customers, was initially embraced by diving equipment manufacturers, dive training organizations and dive travel providers, as well as by associations and companies in the board sports and water craft industries.

Unfortunately, even after several changes to the proposed Festival structure, including prohibiting life support equipment sales by exhibitors, the Festival concept has not generated sufficient support from the diving business community.” read more »

DEMA Launches Diving For Texas Treasure Challenge.

(Dive Travel Business News - April 17, 2013) -- DEMA -- In tandem with Dive Around Texas, DEMA has announced a local diving promotion using DiveCaching (underwater geocaching) to keep divers active and having fun. The “Diving for Texas Treasure Challenge” is a Texas-based in-water game for divers and is designed to help support fun and easy local diving while providing retail businesses with a fun and competitive diving promotion using DiveCaching. read more »

Travel Pros can now book both Aggressor and Dancer Fleets in One Location.

(Dive Travel Business News - January 22, 2013) -- Aggressor Fleet and Dancer Fleet have consolidated their organization offices into one centralized office located at their corporate headquarters in Augusta, Georgia. This new change now in effect, follows the merging of the new proprietary reservation system, offering resellers the ability to work with one office.

The combined Liveaboard Fleets' new Reseller Reservation System will also offer agents the option to make ‘live’ reservations online while choosing the charter, stateroom and specific berth. read more »

DEMA's Be A Diver Pool Tour 2013

(Dive Travel Business News - Monday January 7, 2013) -- Since it first came into existence more than 10 years ago, the Be A Diver Pool Tour has traveled throughout the U.S. enabling potential new diving customers to try scuba diving in the warm, safe confines of a four-foot deep swimming pool under professional supervision. With 2013 just beginning, the Pool’s schedule is already filling up and 2013 promises to be another productive year for both the Pool and local retailers who participate at pool tour stops. read more »

DEMA Association Releases Results from DEMA Show 2012 in Las Vegas

(Dive Travel Business News - December 14, 2012) -- DEMA Show 2012 has released its show results. The recent dive industry trade show welcomed more than 9,800 pre-qualified dive professionals who registered for DEMA Show 2012, and 600+ exhibiting companies who made DEMA Show successful. The sold out trade-only show was held at the Sands Expo and Convention Center in Las Vegas, Nevada from November 14-17, 2012. read more »

Scuba Sport Magazine Expands Circulation in 2013

(Dive Travel Business News - November 7, 2012) -- Soon to celebrate the one year anniversary of its first edition, Scuba Sport Magazine has announced that it will be increasing its circulation in 2013. Catering to recreational scuba diving, the new US magazine has experienced a high demand from dive centers in its network.

Scuba Sport Magazine arrived at the DEMA Show 2011 as a prototype, and its first issue was released the week of Christmas 2011. The magazine has since grown to a print circulation of 15,000 in only 5 issues, making it the fastest growing diving magazine in the industry. The digital edition, which is posted on the magazine's website a month after the release of the print edition, is receiving over 1500 downloads within the first 30 days of its posting. read more »

DEMA Announces Disaster Assistance Program for Show Exhibitors, Attendees Impacted by Hurricane Sandy

(Dive Travel Business News - November 1, 2012) -- The Diving Equipment & Marketing Association (DEMA) announced today that the DEMA Board of Directors has approved the activation of the Disaster Assistance Program to assist those DEMA Show Exhibitors and Buyers impacted by Hurricane Sandy.

DEMA's Disaster Assistance Program contains funds specifically for companies that planned to exhibitor buy at DEMA Show but which were subsequently impacted by a natural disaster. Based on their exhibit size as contracted by close of business on Monday, October 22, 2012, each exhibitor involved from affected locations as outlined below, may apply for funds to help them get to the trade show. Buyers who planned to attend DEMA Show can also apply for funds to assist in staying onsite at DEMA Show 2012. read more »

Advanced Risk Management seminars for Dive Professionals at DEMA Show 2012.

(Dive Travel Business News -- October 20, 2012) -- Insurance Management Services will present two Advanced Risk Management seminars for Dive Professionals at DEMA Show 2012 to be held Nov 14-19 at the Sands Expo Center in Las Vegas, NV. Presented by Carol Christini, President of Insurance Management Services Inc., the seminars are offered to Dive Businesses, Industry Professionals and Charter Operators regardless of training agency affiliation.

Seating capacity is first-come first-served for these free seminars scheduled from 12-2pm on Wed Nov 14 and Sat Nov 17. Dive Professionals will discover new risk management tools, and learn advanced concepts in risk management, critical thinking, decision making, causes of accidents, professional responsibility, levels of responsibility, common areas of concern in diving, and what to do in an emergency. read more »

DivingGlobal Pioneers Cloud Service for the Diving Industry.

(Dive Travel Business News - October 9, 2012) -- DivingGlobal, has announced the release of a pioneering cloud service designed to revolutionize the diving industry, with the release of its flagship CRM application. DivingGlobal’s technology provides dive store owners the ability to engage their customers through open, mobile and social channels, allowing the seamless integration of IT management solutions across all lines of business from anywhere in the world. As a result, dive store owners will be in a position to radically improve time management, develop a more holistic connection with customers and restore the demands of running a dive store to its exciting and dynamic origins.

When asked about the value that DivingGlobal’s cloud solution is poised to deliver to the diving industry DivingGlobal’s Founder and CEO Michael Amico stated, We provide retail store operators the ability to engage their customers and grow revenue through open, mobile, and social channels. Our App allows retailers one place to access all of their crucial business systems from anywhere on the planet on any device." read more »

DEMA Expands to New Social Media Platforms

(Dive Travel Business News - October 1, 2012 ) -- DEMA has shut down its current “DEMA Assn” Facebook page and switched to a new Facebook page, “DEMAorg”. All “DEMA Assn” Facebook followers are encouraged to "Like" the new “DEMAorg” Facebook page so as not to miss out on any important news or information.

“We use the handle ‘DEMA Org’ on most other social networks and decided to make the switch on Facebook to create some consistency amongst all of our profiles and pages,” explained Nicole Russell, DEMA Managing Director. “We expect this should help the Industry professionals connect with DEMA and other professionals more easily as they move amongst different social media platforms.” read more »