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Competitive Advantage

Controversy Expands As Online Review Sites Become More Popular.

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Controversy Expands As Online Review Sites Become More Popular.

(Dive Travel Business News - January 15, 2011) --

With the growing popularity and influence of social media and online review sites, more consumers are using these sites as resources when booking their travel.  According to a new study by Mondial Assistance, USA, 60% of consumers now say they consider travelers’ online reviews when booking a vacation. TripAdvisor, whose tagline is "Get the truth. Then Go",  has become the world's biggest travel site, with more than 50 million reviews, all written by consumers.

"In these tough economic times, consumers want assurance that if they are going to spend on travel, they are selecting the best experiences, and reviews from peers and colleagues act as a security blanket for uncertain travelers," said Daniel Durazo, director of communications for Mondial Assistance. read more »

It Pays to Specialize

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(April 15, 2008 - DTB) -- Orbitz has added live specialists for specific destinations, such as the Hawaiian Islands and Mexico’s Yucatan Peninsula, and has plans to add specialists for several more hot spots. Orbitz said the specialists have spent time and completed training about their specific destinations. As travelers browse vacation packages in the specific markets on Orbitz.com, a message appears asking if they would like to speak with a live specialist.

A note from DTB: Take a tip from Orbitz, and work with people who know their stuff. While working with travel wholesalers who “sell the world”, be aware that the ones who know their dive destination stuff are a rarity. That’s why we encourage using a Dive Travel Wholesaler to book destinations you know little about.

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Grow Revenues and Save Money - Go Green

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(April 22, 2008 - Entrepreneur.com) -- Going green is a trillion dollar industry propelled by the energy independence and global warming solutions your customers, colleagues, investors and competitors desire now. The scale and growing pace of the “green collar economy” creates opportunities for your business to grow revenues, enhance your brand and save money.

Now you should be asking yourself:

1. How much of that $1 trillion am I harvesting?

and

2. What should I be doing to jump aboard this trend as it transforms how the world does business?

To help you answer these questions, this column will spotlight companies that are making and saving money by implementing green policies. I’ll also coach you on what has and hasn’t worked, based on the results of companies that have adopted green business practices and allies in marketing, stakeholder outreach, business processes and product design. read more »

Eco-Responsiblity a Competitive Advantage

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(March 27, 2008 - DTN) -- Global travel industry leaders are saying it’s time for travel businesses to adopt new attitudes towards the environment and social justice. That is the view being expressed by many of the business leaders attending the PATA CEO Challenge, Confronting Climate Change, organized by the Pacific Asia Travel Association in Bangkok, April 29-30.

“In the face of decision paralysis on the environment that has occurred in some destinations, businesses are now driving the agenda for a reduction in carbon emissions,” said Anna Pollock, CEO of the UK-based DestiCorp. Some 68 percent of CEOs interviewed by the IBM Institute of Business Value said they were focusing on corporate social responsibility to create new revenue streams. Over half believe that their CSR activities are giving them a competitive advantage.

Ahead of the event, PATA is hosting blog discussions on the travel industry’s response to climate change at ceochallenge.pata.org/blog/

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