Travel Study Shows Americans Aren’t Top Adventurers

Intrepid Travel Study Shows Americans Aren’t Top Adventurers
Sunday, October 31, 2010
(Dive Travel Business News - October 31, 2010) -- A survey commissioned by Intrepid Travel indicates that Americans are the least adventurous on vacation compared to four other nationalities. The survey, conducted by U.K.-based Opinion Matters, set out to gauge which nationality is the most adventurous on vacation and polled 1,000 travelers each in the U.S., Australia, Canada, New Zealand and the United Kingdom for a base of 5,000 respondents. Californians are the most adventurous and New Englanders are twice as likely than the national average to try deep-fried tarantulas. 

Respondents were asked to reveal how likely they were to try a variety of holiday experiences including eating deep-fried tarantula, sleeping in a hilltop village hut, going on a safari, haggling at local markets and exploring ancient ruins. According to the responses, the U.S. is the least adventurous, while the Kiwis come in first.

In the U.S., Californians were the most adventurous overall. People from Washington, D.C. were least likely to want to sleep under the stars in a desert camp (26.5 percent), while San Diegans were the most likely (68.4 percent). Dallas respondents were most likely to want to stay with a local family in a village (44.2 percent), while Austin respondents were least likely (17.6 percent). New Englanders are most likely to haggle at local markets (60.5 percent), compared to Southerners (37.9 percent).

"This data helps us get a sense of travelers' perceptions across the globe and here in the U.S., so that we can develop product that is relevant while challenging their sense of adventure and inviting them to possibly move a little bit outside their comfort zone," said Matt Berna, Intrepid Travel's U.S. general manager. For more information, visit Intrepid Travel.

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