Summer Family Travel Still A Go

(Dive Travel Business News - May 27, 2010) -- A recent survey by American Express indicates family travel is still strong despite current economic realities.

The American Express Spending & Saving Tracker, found that more than half (51%) are planning a vacation this summer -- even more so among affluents (73%) and young professionals (83%). The average family of four will spend $4000 on a summer vacation.  

The most popular trips after family outings:
• Couples trips (26 percent)
• Trips with friends such as “girlfriend getaways” and “mancations” (10 percent)
• A “staycation”—intending to enjoy time off and attractions near home (11 percent)
• Experiential or adventure vacations such as a culinary retreat or hiking trip (7 percent)
 • Educational vacations (4 percent)

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