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Research points to why many dive trips shouldn't be booked online.

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Wednesday, January 20, 2010

(Dive Travel Business News - January 20, 2010) -- A new study by Forrester Research indicates that 15% fewer travelers will make online bookings in 2010. A recent article on CNN.com talks about this trend and includes 7 trips not to book online: Adventure travel, exotic travel and international travel in general are just three of the types of trips best booked through a travel specialist. This trend bodes well for those of us in Dive Travel - if you are developing your niche you won't be in competition with the big online travel companies for clients.

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