PATA Survey Results Show Signs of Tourism Recovery in Asia and Pacific Asia in First Quarter 2011
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(Dive Travel Business - May 13, 2011) -- The Pacific Asia Travel Association (PATA) released preliminary figures for international visitor arrivals to the Asia and Pacific region for the first quarter of 2011. The results show a year-on-year increase of 5 percent. The sharp fall in arrivals to Japan following the March 11 earthquake and tsunami, coupled with the decline in arrivals from the Middle East and North Africa, contributed to the subdued 3 percent growth seen for the whole region in March. International visitor arrivals to South Asia grew by 10 percent in March and 13 percent in the first quarter. All the leading destinations in the Indian-subcontinent -- India, the Maldives, Nepal and Sri Lanka -- reported double-digit growth for the quarter.
Southeast Asia (up 10 percent) also had a strong quarter after recording growth of 10 percent in arrivals for the month of March. The majority of the destinations in the sub-region reported strong positive results, particularly Myanmar (up 30 percent), Cambodia (up 18 percent) and Thailand (up 14 percent).
Northeast Asia on the other hand registered a sharply slower growth of 3 percent for the quarter, depressed by the subdued 1 percent growth in arrivals for the month of March. The devastating earthquake and tsunami hurt Japan’s inbound and outbound travel flows and neighboring destinations including China, Hong Kong SAR, Macau SAR and Korea (ROK) recorded subsequent declines in Japanese visitors for the quarter.
International arrivals to the Pacific, hurt by a weak result in March (down 3 percent), still managed to record growth of 3 percent in the first quarter 2011. Increases in arrivals to the leading Pacific destinations of Australia and New Zealand were flat and negative, respectively. However, this was somewhat offset by positive growth recorded by Kiribati, Palau, Hawaii and New Caledonia.
Bill Calderwood, the interim CEO of PATA, said, “After recovering strongly from recession-hit 2008-09, the travel and tourism industry in Asia Pacific has once again been confronted with many challenges in the first quarter of the year. These challenges included rising oil prices, political unrest in the Middle East and North Africa, and natural disasters in Japan, Australia and New Zealand.”
PATA believes that, at 5 percent, Asia Pacific’s inbound growth for the first quarter of the year was a good result given the circumstances. Growth was supported by the key origin markets of China, Korea (ROK) and India as well as by the strong intra-regional flows in the Southeast Asia sub-region. The long-haul origin markets performed well too, with arrivals from Europe growing by a relatively healthy 6 percent for the first quarter. However, results were mixed for the leading European origin markets -- the Russian Federation (up 25 percent), France (up 9 percent), the U.K. (down 5 percent) and Germany (down 1 percent). Arrivals from the U.S. grew by 5 percent, while overall arrivals from the Americas increased by about 7 percent. “It is now over two months since the earthquake and tsunami hit the coast of Tohoku region in Japan and the situation appears to be slowly returning to normal,” Calderwood said. “Thankfully, many countries have eased travel restrictions. The larger part of Japan remains physically unaffected by the disaster,” he said. For more information, visit PATA.
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