PATA Signs Agreement to Reduce Carbon Footprint of Event

(January 11, 2008 - PATA) --The Pacific Asia Travel Association (PATA) signed a new agreement with EC3 Global, managers of the Green Globe brand, to help significantly reduce the carbon footprint of its landmark new event, the “PATA CEO Challenge: Confronting Climate Change.” Green Globe is the leading international environmental benchmarking and certification program for the travel and tourism industry.

“It is critical that PATA leads by example and does everything possible to minimize the carbon emissions produced by this important and historic event to confront climate change,” said PATA President & CEO, Peter de Jong. On April 29-30 travel and tourism industry leaders will gather in Bangkok for the inaugural PATA CEO Challenge. It will be the first time that decision-makers from all sectors of Asia Pacific travel and tourism meet to discuss and agree to practical solutions to confront climate change.

“EC3 and Green Globe are recognized as leaders in helping travel organizations develop sustainable business models. We are delighted to be partnering with them on this event and in other areas of PATA’s strategic operations,” said de Jong. For more information, visit www.ceochallenge.pata.org.

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