More Americans Ready to Travel this Year.

(Dive Travel Business News - May 3, 2010) -- In a recent AOL online survey 67% of the 1000 respondents said they planned on spending more than $1000 on a holiday - up 5% from 2009.  Travelers are ready to travel more and stay longer, but they are also ready haggle for bargains, ask for discounts and extras and do their homework before booking.

According to Beth Caulfield, the editor-in-chief of AOL Travel,"They are indicating that they will spend more but they are doing more and putting more effort to make sure they get the most for their money. "They are still very focused on value."

Nearly 55 percent in the poll hope to take more than one vacation, an increase of four percent from a year ago. Fewer people are also planning shorter trips.

Almost half of those surveyed said they plan to cash in their air miles this year, compared to 31 percent in 2009.

More people also suggested they would be flexible with their departure and return dates and more were willing to fly during non-peak times and to take connecting flights to save money.

"They are making sure they are being proactive about asking," said Caulfield. "I think they are also looking for travel providers to really step up and add more value into their price."

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