Leisure Trends: Signs of Life in the Dive Industry

(Leisure Trends - August 30, 2009) - According to Leisure Trends RetailTRAK Survey for August 2009, Scuba Dive Retail merchandise sales while dive services (including dive travel) rose compared to a year ago.  

Total dive industry retail dollar sales were flat compared to August 2008. However, dive merchandise sales sank 18%, while services saw double-digit sales increases for the month. 

Compared to August 2008 here are the category changes in dollar sales by channel:

• Dive Merchandise (Equipment, Suits and Apparel): -18%
• All Dive Equipment: -18%
• Advanced Dive Equipment (BC’s, Regulators, Photo Equipment, Dive Computers & Air Cylinders): -16%
• Entry Level, or Snorkeling, Equipment: -19%
• Dive Suits: -18%
• Dive Services: +23%

Leisure Trends' RetailTRAK™ (a monthly (POS) retail sales tracking service) gives you the information you need to know about what's selling at retail. From product sales trends, brand market share to best selling styles - our reports keep you informed.

Our data provides insight into the strengths and weaknesses of brands and helps companies spot opportunities in the competitive marketplace. Understanding retail sales trends is essential to market share growth. Our reports tell you which categories, brands and styles are expanding, which are sitting still and which are shrinking. Reports are published monthly and include brands, styles, price points, dollars sold, units sold, market share and in specialty stores- margins, turns and inventory.

For more information contact Leisure Trends Group at 303-786-7900 x 107 or email 
info@leisuretrends.com.

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