Leisure Trends RetailTRAK Survey of Dive Retail

(Dive Travel Business News - May 31, 2010) -- Leisure Trends Group reports in its RetailTRAK™ SCUBA Dive Retail Sales Survey that SCUBA Dive Retail Dollar Sales for March 2010 were down 2% compared to last March.  Total dive industry retail dollar sales were down 2% compared to March 2009.

Here are the category changes in dollar sales by channel, compared to March 2009:

• Dive Merchandise (Equipment, Suits and Apparel): -7%
• All Dive Equipment: -6%
• Advanced Dive Equipment (BC’s, Regulators, Photo Equipment, Dive Computers & Air Cylinders): -16%  
• Entry Level, or Snorkeling, Equipment: FLAT
• Dive Suits: -13%
• Dive Services: +5%*

*Dive Service numbers are directional only, as services are not always tracked via the same POS system as merchandise. Dive services include instruction, equipment repair and travel.  Visit Leisure Trends Group for more details.

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