Fiji Partners with Sport Diver Magazine

(Dive Travel Business News - May 30, 2008) --The Fiji Islands Visitors Bureau Americas is partnering with Sport Diver Magazine to produce a virtual destination tour of Fiji, which will launch next month. The Bureau has identified the dive market as one with significant opportunities for Fiji and has identified the online medium as one representing a cost effective and comprehensive way of reaching this market.

The tour will be supported by an online marketing program, which will include the following key elements: Virtual Fiji Me destination tour during a 12-month period; Enhanced e-brochure for 12 months; Homepage leader board banner for two months; homepage lead feature for two months and an E-newsletter program.

The program will also be supported by the Bureau’s wholesaler partner plans media and Fiji Matai trade familiarization trips this year and in the first and second quarter of 2009. The virtual destination tour will be hosted onwww.sportdiver.com from June, 2008 to June, 2009. For more information, visit www.bulafiji.com.

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