Eco-Responsiblity a Competitive Advantage

(Dive Travel Business News - March 27, 2008) -- Global travel industry leaders are saying it’s time for travel businesses to adopt new attitudes towards the environment and social justice. That is the view being expressed by many of the business leaders attending the PATA CEO Challenge, Confronting Climate Change, organized by the Pacific Asia Travel Association in Bangkok, April 29-30.

“In the face of decision paralysis on the environment that has occurred in some destinations, businesses are now driving the agenda for a reduction in carbon emissions,” said Anna Pollock, CEO of the UK-based DestiCorp. Some 68 percent of CEOs interviewed by the IBM Institute of Business Value said they were focusing on corporate social responsibility to create new revenue streams. Over half believe that their CSR activities are giving them a competitive advantage.

Ahead of the event, PATA is hosting blog discussions on the travel industry’s response to climate change at ceochallenge.pata.org/blog/

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