DEMA Launches “Be A Diver”

(April 4, 2008 - DTN) -- Looking for a place to get your clients into scuba diving? The Diving Equipment and Marketing Association (DEMA) launched a new website, www.BeADiver.com. This website is part of DEMA’s national Be A Diver advertising and promotional campaign aimed at increasing the number of new diving customers and re-activating previously-certified divers.

Potential diving customers can use BeADiver.com to find a professional dive center locally or find a DEMA Member international resort dive operator so they can learn to dive on vacation. The website includes an updated US dive center locator, listings of DEMA Member international resort dive operators and information about diving specifically designed for the non-diver.

To help retailers develop their own “calls to action” DEMA has developed advertising materials for DEMA member use, including television and radio commercials and print ad materials that can be tailored for the business, graphics for post card mailers, flyers and even outdoor billboards. Call 858-616-6408 or visit www.dema.org.

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