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These sessions help the DEMA Board formulate future purpose, plans and programs as the industry evolves and moves into the future. Input from Members is valuable in formulating strategic plans for the association to assist in providing what is needed by the industry.
These sessions have generated lots of interesting discussions about the industry and the needs of dive businesses everywhere as well as how to meet those needs.
At the most recent 2020 Vision Sessions, held in affiliation with Beneath the Sea in Secaucus, NJ and Scuba Show in Long Beach, CA, participants brainstormed in discussions on how the industry can achieve key action items which were discovered during 2020 Vision Sessions in 2011:
- Sell the "Diving Lifestyle" along with dive travel
- Support & develop professional retailers and their staff
- Create various benefits for retailers, including health insurance and other benefits
- Adapt to new media and use social media
- Make dive travel easier
- Put the "edge" back in diving - make it more exciting
- Promote to a younger audience
- Create a positive first experience for divers
- Provide a local purpose to dive after certification (Promote and use "Local diving")
DEMA encourages all industry professionals to review the brainstorming notes from these sessions and develop their own thoughts to share:
At a future 2020 Vision Session at 2012 DEMA Show (details coming soon)
By requesting to be a part of our online LinkedIn Group
By email at 2020Vision@dema.org
If you have any questions regarding these or future sessions please contact us at 2020vision@dema.org or (858) 616-6408.
DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,400 members, this non-profit, global organization promotes scuba diving through consumer awareness programs and media campaigns such as the national Be a Diver campaign; diver retention initiatives such as DiveCaching; and an annual trade-only event for businesses in the scuba diving, action watersports and adventure/dive-travel industries, DEMA Show. DEMA Show 2012 will take place November 14-17, 2012 at the Sands Expo in Las Vegas, NV. For more information on DEMA and affiliated programs contact (800) 862-DIVE (3483) or (858) 616-6408 or visit www.dema.org. Stay updated by following “DEMAOrg” on Facebook and Twitter.
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